Search engine optimization (SEO) is very important in building a successful blog and website. It is one of the blogging guides that all the bloggers need to learn and apply for blogging success. When I start blogging last year, the first thing that I need to learn is about search engine optimization. I have read a lot of SEO books so that I can apply it in my new blog at that time. In my opinion, there are 4 advantages of SEO.
4 Advantages of SEO
1. Greatest Exposure to the World
As I have mentioned in my last post, search engine optimization is a technique to optimize one or more targeted keywords which related to our site so that those keywords can rank our site as high as possible in search engine. If we manage to rank our site at the top of search engine list, especially Google.com, the exposure of our site to the world is the greatest! Yet, we still need to do the keyword research probably. If the targeted keyword is a less popular keyword searched by people, the exposure is still limited.
2. Natural Organic Traffic
If you wish to search for something through internet, what is your first step? Usually, we will start from searching the keyword via search engine. We will only look at the first 3 to 4 listings in the search results and click into it to look for our desire information. If we manage to rank our site well in search engine, it can help to drive a huge amount of organic traffic to our site.
3. High Conversion Rate
As we all know, the visitors come from search engine are the potential customers. When people wish to find for something to buy or look for services, they will just type in search engine to get the most relevant results. Therefore, the organic traffic can induce the high conversion rate in our site. The high conversion rate is important for us to make money online via blogging or affiliate program.
4. Top Authority in That Niche
Last but not least, the search engine ranking is always representing the authority of a blog or website in that niche. People tend to trust the information given in the website or blog that is listed at the top of the search result. We will always choose the best for ourselves just like the visitors. For example, if I wish to look for SEO service, I will type in “SEO service” in Google and see the result. I will only choose the top of the list as it is recognized as the best by Google. How about you? Are you doing something similar with me?
In conclusion, search engine is the most popular way to search for information, services, and products. Therefore, search engine optimization is essential for us to be applied in our blog and website in order to gain all the advantages of it.
I Need Your Feedback
Due to my experience, I only manage to list out 4 advantages of SEO. Do you agree with me? Is there any extra point to add in? Thanks for your reading!
{ 7 comments… read them below or add one }
Wow… You do lot of internal page linking. That’s from plugin or manual work?
Hi Jayce! I did it manually.
indeed, search engines are generally very important when it comes to bringing your business in long terms to come.
unlike PPC, you pay for your traffics. Therefore the moment you stop paying, the moment your ads stops and there goes your source of traffic.
Now learning to build up your SEO in search engines takes time and effort indefinitely but you must remember that its all about the future. It all in the recurring basis. and thats what SEO will enable your business to do so.
SEO may at first seems quite intimidating mostly to new comers and some experienced internet marketers alike ( of which they prefer not to meddle with SEO ) however, it is efficiently the most effective methods.
There are many ways to go about learning how to optimize your websites and business with SEO. focus and take matters one step at the time. You can’t really do everything within a night or a week.
Learn to sort out priorities and segregate from what should be initially done from the not.
Keep up the good work Kok Siong. =)
Hi Febap Liew! Nice to meet you here!
Yes, you are right! Traffic from search engine is more natural than other traffic. Hope that you will like it!
It’s hard to find additional advantages since these really cover basics. I like that you are outlining other advantages of high search engine ranking since most people only consider the natural organic traffic as an advantage.
Hi Tia! Nice to meet you here. We can see the advantages of having a high ranking in search engine easily. In my opinion, the most important of these advantages is the search engine ranking represents the authority of a site.
Wow man ! Thats an interesting in depth details of SEO and traffic.
Implementing all tips , hope to get super traffic